Your brand. Our trucks. Any street.
Parked where the city looks. Fully staffed and permitted for brand activations, product launches, and events across NYC and the tri-state area. From $1,500 a day.
CiprianiEleven Madison Park
Organic ValleyBlank Street+ moreOnly if you want it
Real food, served from the truck. Full-service catering is on the table whenever you want it, and quietly off it when you don’t. Ask and we’ll handle the menu, staff, and service. Skip it, and the truck still does its job.
A full LV-monogram truck wrapped and parked outside the SoHo flagship, with free meals gifted to shoppers who hit an in-store spend threshold.
A repeat retail partner: custom-wrapped trucks and carts run across multiple month-plus activations, with free meals for spend-threshold shoppers.
An LED-lit Michael Kors cart on a makeshift SoHo runway for Fashion Week: pastrami sandwiches served in a collaboration with Katz’s Deli.
A full custom-wrapped truck built to be photographed, with free meals handed straight to fans and passersby.
A custom-built Cipriani truck run as a Southampton satellite location for a full summer: online ordering, pickup and delivery for clients who’d left the city.
A custom-built truck with Chef Daniel Humm’s Eleven Madison Park and nonprofit Rethink: 2,000+ meals a week to underserved Bronx and Brooklyn communities.
Five trucks deployed with World Central Kitchen and Chef José Andrés at the height of COVID-19, feeding first responders and hospitals, 100,000+ meals in all.
Tell us the brand, the market, and the dates.
We design the wrap in-house to your creative.
Truck wrapped, staffed, and permitted.
Parked where the city looks. Street presence, handled.
Impressions, footfall, and earned media, reported back.
Single-day activations start at
$10,000
Custom-wrapped to your brand. Multi-day runs, additional trucks, staffing, and catering are quoted to the brief.
The trucks are the headliners, but we deliver every element that makes an activation engaging, relevant, and measurable. A branded storefront that drives to the crowd, with none of the logistics on you.
Most of the calendar is private and corporate. Food trucks for weddings usually come in for the part a caterer handles badly: late-night service after the plated dinner, or dessert that people queue for instead of ignore. The same truck does birthdays and block parties without changing anything but the menu.
On the work side, corporate events and product launches want the truck to be the venue, not the catering. That is where the wrap earns its cost: a branded vehicle parked on the right block is a storefront you did not have to lease. Film and TV production books us differently again: crew meals on location, and trucks that have to look right on camera.
Not everything we run is a food truck. An ice cream truck rental moves more people per hour than almost anything else we own, and a coffee cart fits through a doorway, which matters more often than you would think. Both wrap the same way a truck does.
Agencies tend to arrive with a brief rather than an occasion. If you are scoping experiential marketing across several markets, start there. It covers how a multi-city run is priced and staffed. If you are still deciding whether a truck is the right format at all, the brand activation guide is the honest version, including when it is not.
New York is home. Every borough has its own parking, permitting, and foot-traffic reality, and food truck rental in NYC sets out what each one actually takes, borough by borough. We also run New Jersey, Long Island, and Connecticut.
Anything not covered here, ask directly. We answer with a real, itemized quote within 48 hours.
We handle wrap, staffing, permitting, and reporting end-to-end. Tell us the brief. Name, email, and a line or two is all it takes to start.